Yes my dear students, even before writing your first blog post, you must keep priorities straight. Monetization can’t be the number one priority even if that’s what you are looking to achieve. While your visitors aren’t directly buying a product from your site, the model of buying and selling a product can be applied to blogging.
Let’s take a closer look at a few crucial priorities that you need to near in mind. These four priorities are Content, Design, RRS and Bookmarks, and Traffic Sources.
Content is essentially the product you are selling and should be the number one priority. You want to provide a quality experience that leaves a reader satisfied. Whether this is humor, knowledge or gossip is all a question of what product you are “selling”. If your viewers aren’t satisfied with the content you are giving them, they will likely leave and not come back.
Design should viewed as a subset of content. A good design increases your viewers experience. Good design helps your site stand out among the others while a lack luster design will leave a visitor questioning the credibility of the site. A poor or mediocre design will not doom your site, but could be a speed bump in the road to success.It’s important to note that the content should be well designed and structured. Try to present your viewers with the easiest way skim through an article. It’s important to note that its NOT that important to have a super design, don’t waste too much time or money paying for a super design. You can worry about a super design when you’re super popular.
- RSS & Bookmarks
The goal of a business man is not to sell you a product to a customer once, but sell it multiple times. RSS is the (free) gateway to getting your viewers to come back to your site. RSS is a supercharge bookmark because it tells your visitors there is a reason to come back to your blog and thus should be viewed as more important than a bookmark. Offline businesses value mailing lists and telephone numbers because they are great marketing tools. RSS is possibly the equivalent to the all the offline marketing tools combine. RSS grabs the attention of viewers like a mailed catalog, while having the ability to instantly access the information.
- Traffic Sources In the early stages of your site, traffic sources are more important than getting your visitors to subscribe by rss. Once you’ve saturated your possible viewership, rss becomes more important. To tackle possible traffic sources you need to devise a plan to get people to come to your site. Certainly every topic on the internet has its own user dwellings (whether that be forums, digg, myspace ect.) waiting for you to tap into. You need to identify these places and be able to send people to your site. I don’t want to get into specifics of how to send traffic and market, because one approach can be applied successfully to once topic, but not to another topic on the web. Each marketing plan approach must be unique.
For the blogger beginner, its important to know that traffic sources are NOT search engines. Search Engines send you traffic after you are popular. If you can establish the flow of content, new and returning visitors eventually people will promote your site for you by linking to you.