Why do you do the work you do? Why do you help others? Why? We all know WHAT we do and HOW we do it. Think about your job. You work for a living most likely (this is the WHAT). You go to work every day and do your job (the HOW).
The Typical Why: You most likely do it for the money you earn to support yourself and/or your family, improve your lifestyle etc.
The question is, is this the real WHY you want to embody?
Apple doesn’t make products to just make money. There are many other products that do what they do. They have a greater mission. Apple changes the way we interact with technology. They have a desire to break free of the status quo. To do big stuff….quite simply, they want to influence the world in a great way.